October 2015
Higher Ed Marketing:  5 Smart PPC Advertising Strategies
From the moment prospective students and their families start researching their options for higher education, there is incredible opportunity to provide branded and relevant information that will guide them through the process. A U.S. Custom Education study performed by Compete, Inc.found that nine out of ten education researchers begin with an open mind, without a pre conceived notion of which school they want to attend. In a highly competitive market, reaching prospects immediately with the information that they desire is crucial. So how is this done most effectively?